Connie Tang, Princess House CEO

Connie Tang, Princess House CEO

What type of personality does it take to lead? We offered Connie Tang, CEO of Princess House, a quick personality quiz to find out.  The first woman president and CEO of the 50-year-old direct selling leader, Tang is one of the most recognized and influential leaders in the industry today.

Tang’s success at companies like BeautiControl and JAFRA—and now at Princess House—has made her a sought-after speaker for multi-industry corporations. She’s gained a public following too, thanks to appearances on NBC’s The Today Show, CBS’s The Talk, The Daily Buzz, CNN en Español, Univision, and Telemundo. She has also been featured in publications like Entrepreneur Magazine, where she’s used her platform to explain the benefits of direct selling to an increasingly receptive audience.

 “Direct selling is becoming recognized as the easiest pathway to entrepreneurship,” says Tang. “I’m a tried and true believer in the power of direct sales to enable women from all walks of life to become their best selves. With the rich legacy that Princess House has built in providing superior products and income opportunities to tens of thousands of women and families, I look forward to building on our success and growth as we enter our next 50 years.”

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