At a press conference held Thursday to introduce Ontario’s new legislation on immigration, Canadian mobile agency Plastic Mobile was recognized by Minister Michael Coteau as a leading employer for cultural diversity.
The proposed Ontario Immigration Act would, if passed, assist the province in building its knowledge economy by working with the federal government to maximize the social, cultural and economic benefits of immigration.
Minister Coteau identified Plastic Mobile as a prime example of the potential for new innovation this new legislation could encourage among businesses. Over the past five years, Plastic Mobile has gone beyond borders to find the best talent, establishing its expertise in mobile technology and user experience and becoming a leader in mobile innovation. According to the organization, 25% of Plastic Mobile’s employee base is comprised of newcomers to the country.
“I think this is a great success story,” said Coteau, “and these are the types of businesses that we need in Ontario to continue to add to our robust economy.”
At the press conference, several Plastic Mobile employees were on hand to share their personal stories as newcomers working in Canada.
President and COO of Plastic Mobile, Melody Adhami said, “Ontario is an incredible place to start and build a business that could become a global enterprise, the opportunities are immense. Plastic Mobile has been growing at such a rapid pace and we will continue to as we push the boundaries of possible with mobile and touch technology.”
Following the press conference, Minister Coteau had the opportunity to tour the Plastic Mobile Innovation Lab where he got to play around with some cutting-edge beta technology, from wearables to commerce-enabled BLE devices.