D Sangeeta

D. Sangeeta
Client Service Executive, Nielsen

Education: Ph.D. in Materials Chemistry at the University of Illinois at Urbana-Champaign
What I’m Reading: The Buying Brain – Secrets for Selling to the Subconscious Mind, by A.K. Pradeep
My Philosophy: Always be curious and learn, help younger generation of leaders to grow into bigger leaders
Interests: Golf and Gourmet Cooking
Company Headquarters: New York, New York
Website: www.nielsen.com
Primary Business: Global Measurement & Insights into Consumer Behavior
Annual Revenues: $5.6 billion

How do you think Asian Americans have evolved in terms of industry/field diversity?
I have been leading Asian American forum for the last 12 years. I helped launch AAL (Asian Americans Link) at Nielsen in 2008. I have observed that Asian Americans who are mentored soar to higher heights.

“Be curious and take risks as you grow in your career.”

What are some tips for other Asian/Pacific Americans beginning their careers?
You have a lot to offer to this society and your company– step up & invest your time to help others and yourself. Identify a peer or senior Asian American Leader you know and respect- reach out to them to request them to mentor you.

What motivated you to choose your field/career path? How did you come by your current position?
I always liked science and wanted to be a part of innovation. At GE I started with researching technologies for turbine engines & after that GE gave me many different opportunities on the commercial side of the business that led me to my current role where I followed Dave Calhoun (CEO) from GE to Nielsen.