D Sangeeta – Client Service Executive, Nielsen
Ph.D. in Materials Chemistry at the University of Illinois at Urbana-Champaign
What I’m Reading:
The Buying Brain – Secrets for Selling to the Subconscious Mind, by A.K. Pradeep
Always be curious and learn, help younger generation of leaders to grow into bigger leaders
Golf and Gourmet Cooking
How do you think Asian Americans have evolved in terms of industry/field diversity?
I have been leading Asian American forum for the last 12 years. I helped launch AAL (Asian Americans Link) at Nielsen in 2008. I have observed that Asian Americans who are mentored soar to higher heights.
[sws_pullquote_right]”Be curious and take risks as you grow in your career.”[/sws_pullquote_right]
What are some tips for other Asian/Pacific Americans beginning their careers?
You have a lot to offer to this society and your company– step up & invest your time to help others and yourself. Identify a peer or senior Asian American Leader you know and respect- reach out to them to request them to mentor you.
What motivated you to choose your field/career path? How did you come by your current position?
I always liked science and wanted to be a part of innovation. At GE I started with researching technologies for turbine engines & after that GE gave me many different opportunities on the commercial side of the business that led me to my current role where I followed Dave Calhoun (CEO) from GE to Nielsen.
Primary Business: Global Measurement & Insights into Consumer Behavior
Annual Revenues: $5.6 billion