Diversity: Employees Are Marketing Tools, Too

Although many businesses understand that their media advertising needs to include a diverse range of ethnicities and genders, I think there’s less acknowledgment of the importance of the staff mirroring the marketplace. And that’s a shame, because marketing is not confined to media. Diversity is not just about more representations of people of color; it’s about ensuring that all of our employee constituents are represented.

R. Peter MacKinnon Q.C., University of Saskatchewan

R. Peter MacKinnon Q.C. President and Vice-Chancellor, University of Saskatchewan Corporate Headquarters: Saskatoon, Saskatchewan, Canada Website: www.usask.ca Primary Business: Education Revenues: $808 million Employees: 7,000 2011 CEO in Action The University of Saskatchewan is charting a course for its future. We are determined to make the changes that are required to place the University of… Read the full article

William Blair, Toronto Police Department

William Blair Chief of Police, Toronto, Canada Headquarters: Toronto, Canada Website: www.torontopolice.on.ca Primary Business: Police Employees: 8,000 (5,600 sworn, 2,400 civilians) 2011 CEO in Action I have been a police officer in the city of Toronto since 1976 and Chief since 2005, and I am honored to serve the residents of Toronto by providing them… Read the full article

Darren Entwistle, TELUS

Darren Entwistle President and CEO, TELUS Corporate Headquarters: Vancouver, British Columbia Website: www.telus.com Primary Business: Telecommunications Company Revenues: $9.7 billion Employees: 35,000 2011 CEO in Action TELUS’ brand promise, the future is friendly, reflects our culture, our values and our desire to make communications technology enjoyable and useful for all Canadians. Our brand uses the… Read the full article

George Chavel, Sodexo Inc.

George Chavel President and CEO, Sodexo, Inc. Corporate Headquarters: North America, Gaithersburg, Maryland Website: www.sodexo.com Primary Business: Design, manage and deliver solutions contributing to clients’ organizations Revenues: $3.5 billion Employees: 120,000 worldwide 2011 CEO in Action One of my key responsibilities as Sodexo’s CEO is to serve as the company’s chief culture officer. That means… Read the full article

Henrik Slipsager, ABM Industries

Henrik Slipsager CEO, AMB Industries Incorporated Corporate Headquarters: New York City Website: www.abm.com Primary Business: Facility Services Revenues: $3.5 billion Employees: Nearly 100,000 2011 CEO in Action Founded in 1909, ABM is a leading provider of facility services, offering engineering, energy efficiency, commercial cleaning and maintenance, parking and security. We employ nearly 100,000 people. I… Read the full article

Clayton M. Jones, Rockwell Collins

Clayton M. Jones Chairman President and CEO Corporate Headquarters: Cedar Rapids, Iowa Website: www.rockwellcollins.com Primary Business: Aerospace and Defense Revenues: $4.7 billion Employees: 20,000 2011 CEO in Action As a child growing up in Nashville, Tennessee, in the 1950s and 60s, I witnessed a nation torn by racial animosity. I also observed the first steps… Read the full article

Linda A. Mills, Northorp Grumman Information Systems

Linda A. Mills President, Northorp Grumman Information Systems Corporate Headquarters: McLean, Virginia Website: www.northropgrumman.com Primary Business: Global provider of advanced solutions for defense, intelligence, civil agency and commercial customers Revenues: $8.4 billion Employees: 24,000 2011 CEO in Action At Northrop Grumman we understand that creating a workforce and workplace that values diversity and fosters inclusion… Read the full article

Leo Kiely, MillerCoors

Leo Kiely CEO, MillerCoors Corporate Headquarters: Chicago, Illinois Website: www.millercoors.com Primary Business: Beer Industry Revenues: $7.6 billion Employees: More than 8,000 2011 CEO in Action I’ve always believed that great people drive great business results. At MillerCoors, a diverse workforce keeps us ahead of our competitors and ultimately helps us to better understand our consumers.… Read the full article

Moving From Diversity to Inclusion

Do you know what you need to create an action plan for shifting from diversity management to inclusion?

As a start, a common definition of “diversity” and “inclusion” is needed. Diversity means all the ways we differ. Some of these differences we are born with and cannot change. Anything that makes us unique is part of this definition of diversity…