Tag: Multi-Cultural

Multicultural Marketing Advice – Crystal Worthem

Multicultural Marketing Manager Ford Motor Company Multicultural marketing is a key component of our plan to drive sales and market share. How does your organization use ethnic insights to drive growth? The insights we gather are included in our strategic and tactical planning. it is a part of the business planning process. Multicultural marketing isn’t… Read the full article

Beyond Workforce to Marketplace Diversity

by Sherry Snipes Director, Diversity & Inclusion The American Institute of Architects In today’s ever changing world, diversity and inclusion have become important elements of many recruitment and workplace inclusion strategic plans. While workplace diversity and recruiting remain important, think about the diversity of your organization’s clients, customers, and vendors. Put a diversity lens on… Read the full article

Serving This Public?

If you’re trying to interpret someone’s behavior in today’s diverse world, there’s a good chance that you’re misinterpreting their behavior all together.